Project Overview

With FASTag being mandated across India’s roadways, the challenge wasn’t adoption—it was adoption among truck drivers. WheelsEye, already trusted for GPS and fuel services, saw an opportunity to simplify FASTag for India’s most under-served logistics users.

My Role

Led end-to-end product design: research, UX strategy, UI design, and usability testing. Aligned business, tech, and user needs for a unified FASTag experience. Built systems for onboarding, ease of recharge, refunds, and real-time toll expense tracking.

About WheelsEye

WheelsEye is a trusted brand among truck operators for GPS, fuel, and fleet management. Our goal was to complete the logistics ecosystem by owning the FASTag experience, offering seamless payments, real-time insights, and business automation for small fleet operators.