Hi there, it's me
Kushal Kumar
Kushal Kumar
Scaling next-gen digital products from 0 to 1 & beyond.
Currently leading design at WheelsEye Technology, India's leading telematics and fleet management platform, empowering fleet owners and truck drivers.
Product Strategy
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Design Systems
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AI Assisted Workflows
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UX Research
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Human Centered Design
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Cross Platform UX
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"Design is a conversation between
the product & the user, & it needs to be effortless."
"Design is a conversation between
the product & the user, & it needs to be effortless."
Hi, I'm a Senior Product Designer with technical background and 6+ years of experience crafting digital products, brands, and design systems for startups, scale-ups, and industry leaders. Outside of product design, I also explore game design as a creative outlet.
I partner with teams to transform complex ideas into intuitive, user-centered experiences that scale across product, brand, and marketing.
Hi, I'm a Senior Product Designer with technical background and 6+ years of experience crafting digital products, brands, and design systems for startups, scale-ups, and industry leaders. Outside of product design, I also explore game design as a creative outlet.
I partner with teams to transform complex ideas into intuitive, user-centered experiences that scale across product, brand, and marketing.
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Years of Experience
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Experience
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Partnerships
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Shipped Projects
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Projects
Figma
Figma
Framer
Framer
Claude
Claude
ChatGPT
ChatGPT
Notion
Notion
Blender 3D
Blender 3D
What i'm good at
Product & System Design
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The core of my design expertise is architecting scalable design systems and end-to-end user journeys that bridge complex business objectives with intuitive, high-impact digital experiences.
Game Design & Development
Freelance & Stakeholder Management
Product & System Design
The core of my design expertise is architecting scalable design systems and end-to-end user journeys that bridge complex business objectives with intuitive, high-impact digital experiences.
Game Design & Development
Freelance & Stakeholder Management
Journey so far
6 Years
2 Years 5 Month
Design Lead
WheelsEye
Leading Design for overall app experience including Fastag, Payments, GPS, Diesel Sensor & flagship SAAS Products.
2 Years 5 Month
Design Lead
WheelsEye
Leading Design for overall app experience including Fastag, Payments, GPS, Diesel Sensor & flagship SAAS Products.
2 Years
Product Designer 2
WheelsEye
Designed interactive experiences for B2C SaaS products, focusing on Finance, Logistics, and Fleet Management. Led user interviews, prototype testing, and delivered market-ready and flagship products.
2 Years
Product Designer 2
WheelsEye
Designed interactive experiences for B2C SaaS products, focusing on Finance, Logistics, and Fleet Management. Led user interviews, prototype testing, and delivered market-ready and flagship products.
2 Years
Visual & UI Designer
WheelsEye
Built core digital and print campaigns by engaging with users, understanding their needs, and creating collateral that grew brand identity and reach alongside a covid helpline portal to reach out to stranded & uninformed truck drivers.
2 Years
Visual & UI Designer
WheelsEye
Built core digital and print campaigns by engaging with users, understanding their needs, and creating collateral that grew brand identity and reach alongside a covid helpline portal to reach out to stranded & uninformed truck drivers.
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Lead Product Designer
Tavare Repair
Leading Design for overall app experience including Fastag, Payments, GPS, Diesel Sensor & flagship SAAS Products.
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Lead Product Designer
Tavare Repair
Leading Design for overall app experience including Fastag, Payments, GPS, Diesel Sensor & flagship SAAS Products.
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Freelance Designer
ShortOrbit
Launched an inventory management system for gold and minerals for a Chennai based client. Crafted a windows based application for users coming from DOS operating system.
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Freelance Designer
ShortOrbit
Launched an inventory management system for gold and minerals for a Chennai based client. Crafted a windows based application for users coming from DOS operating system.
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Game Designer
Bluencore
Launched a tabletop card game designed by me and published by a Mumbai based publisher. Took responsibility for start to end game design, logic and economy systems as well as the core game mechanics. Play-tested offline and online with groups of players and made data driven changes to the game.
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Game Designer
Bluencore
Launched a tabletop card game designed by me and published by a Mumbai based publisher. Took responsibility for start to end game design, logic and economy systems as well as the core game mechanics. Play-tested offline and online with groups of players and made data driven changes to the game.
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Founder
Kru Studio.®
Led my self built design studio, catered to 15+ clients and projects. Teamed up with great people from YC backed startups like Truva AI (acquired by Salesforce), RakuDenz, Gravia and many more.
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Founder
Kru Studio.®
Led my self built design studio, catered to 15+ clients and projects. Teamed up with great people from YC backed startups like Truva AI (acquired by Salesforce), RakuDenz, Gravia and many more.
Education
Google UX Design Professional Certification
Coursera
2023 - 2024
Bachelors of Technology in Computer Engineering
Thapar University Patiala, Punjab
2016 - 2020
Primary & Secondary Education
Bhavan Vidyalaya Panchkula
2016
Google UX Design Professional Certification
Coursera
2023 - 2024
Bachelors of Technology in Computer Engineering
Thapar University Patiala, Punjab
2016 - 2020
Primary & Secondary Education
Bhavan Vidyalaya Panchkula
2016
Building The Kru
If you are a founder ready to build the future
from 0 to 1 and beyond, let’s join hands.
If you are a founder ready to build the future
from 0 to 1 and beyond, let’s join hands.
Over the past year, I’ve been building The Kru - an independent, AI-led design studio. We’ve already collaborated with over 15 clients to tackle critical, next-gen problems and bring ambitious ideas to life. We partner with founders looking to secure funding, launch MVPs, or scale complex products.
Whether it’s shaping a brand from scratch - handling Logos, Identity Guidelines, and Pitch Decks - or building high-conversion Digital Stores and Product Websites, we bridge the gap between strategy and execution. From deep UX Audits and Multi-Platform Application Design to launching robust Design Systems and Working Prototypes, we design for impact.
Over the past year, I’ve been building The Kru - an independent, AI-led design studio. We’ve already collaborated with over 15 clients to tackle critical, next-gen problems and bring ambitious ideas to life. We partner with founders looking to secure funding, launch MVPs, or scale complex products.
Whether it’s shaping a brand from scratch - handling Logos, Identity Guidelines, and Pitch Decks - or building high-conversion Digital Stores and Product Websites, we bridge the gap between strategy and execution. From deep UX Audits and Multi-Platform Application Design to launching robust Design Systems and Working Prototypes, we design for impact.
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Partnerships
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Shipped Projects
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Projects
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